Obstacle sensor’s, for visually impaired. 

In this era of development, the visually impaired person will have to go through a lot of difficult challanges to reach from one place to another. 

Imagine if he has to get a glass of water, he will face many obstacles that he can’t see but can only feel. In this process he uses up a lot of time to feel each obstacle that comes in his way and avoid getting hurt by it. 

If just getting a glass of water is so difficult, than imagine how hard will it be for him to commute and survive in a dark world. 

I was able to ideate and define a product that can solve this problem. The product will be utilizing the sensory technique of a reversing car, that senses the obstacle and let the driver know how far is the obstacle from the car. 

When this technology is implanted in a visually impaired persons shoes, he will be notified by the sensors how far the object is from him/her. 

This technology can be linked with major maps provider GOOGLE MAPS in order to create an excellent and safe experience to the user. 

The Google walk will direct the user to their destination and sensors will notify them about the obstacles that are in their way. 

This way the user will be able to commute in a safer way as he utilises his hearing capability.


Design Thinking, is it the END?

It has been a great experience to study this unit “Design It”, under the Guidance of Dr Reyaz Jeffrey. I’m really thankful to you Sir for making this Unit an interesting one.

The real-life experiences that you have shared with us are going to be a valuable treasure to all the students, especially me. I was once a very shy kind of person, who thought multiple times before raising any question in a group discussion but the activities you made us do, have changed me and made me a bold person. I can now logically reason in any group discussion without any fear and I like the way I interact.

The classes for the Design Thinking have ended but, it’s just the beginning for me to keep utilising the knowledge I have received in this past 12 Weeks. To keep this going I’m going to continue Blogging and keep reflecting on a weekly basis to improve myself and improve my Design Thinking.

This is Ahmed Khaleequddin Siddiqi, SIGNING OUT of  Design It class To SIGN IN  to a Design Thinking future.

Thank you.

Design It Presentation, An Unexpected Outcome.

The unexpected outcome of the presentation is going to be the most important experience of this semester. I wouldn’t say that all the hard work we did got washed away but instead, it has thought me how to deal with failure.

After seeing other groups present, I feel like it was not just my team who misunderstood the task. Other groups also made the same mistakes.

We focused more on the Launch plan instead of focusing on the DT tools used for the development of the project. Though we used more than 10 DT tools while involved with this project we only explained 3 or 4 in the presentation.

I’m glad we came up with a skit to perform to explain empathising and storyboard. This should add an advantage to our presentation as we were able to think out of the box.

 In the beginning of the DT class, I marked myself t be afraid of failures and I feel like I haven’t taken over this fear yet. I think I’m someone who would love to learn from someone else’s failure rather than mine own. I really need to start accepting failure and start working towards them to enhance myself.


The day before the Launch Plan presentation.

I’m really excited to present the Launch plan on 28/9/17. We have put in a lot of efforts for this very moment. I personally feel like we will do a good job. We had made sure that all us well prepared, and did a lot of practice.

The team is also going to present a skit to show how we had empathised and used the DT tool Storyboard in order to connect with the end user.

Which is then followed by a Launch plan, where we are going to demonstrate prelaunch, launch day and post-launch feedback. Which will be then followed by Budget, Risk management and Recommendations.

My whole team worked really hard with dedication. I would like to share few images which portray the hard work we did.

The above images show the hard work we did for this.

In the above pictures, we had taken opinions from our end users and made them test our beta version of the app.

As the presentation is tomorrow, I’m a bit of nervous and excited both at the same time. I hope it goes well.


Week 10, My angel Investors

Investors play a very crucial and vital role in the success of a project. The very existence and sustainability of the project rely on the approval of the investors.

In today’s class, we had an insight on the types of investors and ways to approach them for starting of one’s project.

It is very appealing to know that there is a number of people who are ready to invest in the ideas provided that the idea generates possible and profitable outcome after the commencement of the project. These investors can be of two natures.

  • Internal or Informal investors:
    • Own money
    • Bootstrapping
    • 3F’s
    • Crowdfunding
  • External or formal investors:
    • Venture capitalist
    • Grants
    • Debt
    • Hybrids

After today’s class, I feel like I can move forward with the creation of the Electricity Monitoring App. Until now I was unsure about the money.  I used to think, I need to earn a lot of money first and then develop the business but clearly, that’s not the case at all.

The idea of investors was something that I had learned in detail today. The 3F investors, which are friends, family and fools sounded funny at the first but when thought about it they were the most efficient and easiest ways of getting investment.

In the coming summer vacation, I plan to work on this App and propose this idea to solve the above-mentioned problem.

The app where you monitor electricity usage 

The energy crisis of Australia has become an alarming issue. There is a need to increase the production of clean energy and optimise the use of it. The government is funding many projects to increase the production of energy.  The one main project I have come across and I’m doing a case study about it for my other UNIT wichi is System Scien Engineering. This is a Hybrid Energy Farm and the project is known as Port Agusta Renewable Energy Park. This Project is led by Dp Energy.

Before when I use to do my assignments, they were just to score the marks. I used to thoroughly analysis the concept but never understood the real meaning of the projects.

Due to Design thinking, I’ve increased my involvement with the project. I’m trying to apply empathy and understand what is the need of the project, what kind of solutions does this project bring.

After empathising and defining the problem I got an idea. I felt like why should only government struggle with the problem of the energy, while the public only talks about the rise of energy prices.

I got an idea to create an app that can monitor the amount of energy an household uses. Though the electricity bill shows you how much you have used in the past three months and compares it with the past months to give you an understanding of how much you have used and spent on energy, it will be more interesting and efficient to know how much you have been using on a daily basis to cut down any unnecessary usage.

The basic functions of the app would be to give you daily energy usage and price of it. You can set your daily limit to use the energy and minimise your use when needed. Most of them when people receive an electricity bill, they are not prepared for the price that they get, and then start thinking when did they use up so much energy.

This idea is very conceptual at the moment, but when worked through can make a big difference in the current circumstances of energy crisi.




Week 8, development of the launch readiness plan. 

In this weeks class, we discussed our solution for the previous activity. The activity was to find a solution to the problem specified. The problem was “A solution to address the following problem: Afan of a popular TV series (e.g. Game of Thrones) is unable to watch the latest episode for at least 5 days and wants to ensure that they do not accidentally see spoilers (e.g. on Facebook or YouTube, etc.) until the moment they get to watch the episode, but they still want to be able to use their devices and social media, etc.”

The proposed solution in the previous class was to develop an Android/IOS application in order to block the spoiler content from the social media websites.

As the idea was ready, we wanted feedback on this in order to improve and make it much more user-friendly and problem-solving. For this, we interacted with different groups in the class, explaining them the idea and learning their interest in this app.

We prepared a list of questions in order to get the best possible feedback to make any appropriate changes to the application. This list included questions like,

  • Did you ever face the problem addressed above?
  • Do you have any solutions to it?
  • How do you find our solution?
  • Is there anything else that as a user you think can be added?
  • Are you willing to pay for this service?
  • If yes how much are you willing to pay per month?

After an interaction with the groups, we were able to understand the positives, negatives, unknown areas and new ideas to implement in the developed application. These discussions enabled us to get a broader perspective of being empathetic in building an app for the users. By doing so we were able to feel what parts of the app needed to be improved as per the user demand. Though the sample was a small one to begin a research with, we were able to narrow down our idea and move further to beta testing phase.

The opinion of someone who is not in the team does matter a lot. The feedback can be mostly unbiased and can pave a different path for the designer. Though the ideas that were given were not completely reliable. We, in the end, were able to construct some better ideas to complete the app.

In this blog, I thank my fellow students for giving me an honest and constructive feedback to work on and I also thank Dr Reyaz Jaffry Ahmed for mentioning a very critical point to us about how the revenue is going to be generated, what and who are the angel investors for the project.

We have planned up a daily meet for finishing the launch readiness plan and making a presentation for the developed app. We are going to meet digitally via team viewer and work towards the development. Meeting digitally will decrease the time that is lost in travel.

Week 7, Data Analysis & Rapid Prototyping.

In today’s class, we had a very important activity where we were asked to work on a random project and create a prototype solution for it.

The problem statement for this was “A fan of a popular TV series (e.g. Flash, Arrow, Game of Thrones) is unable to watch the latest episode for at least 5 days and wants to ensure that they do not accidentally see spoilers (e.g. on Facebook or YouTube, etc.) until the moment they get to watch the episode , but they still want to be able to use their devices and social media, etc.” (Quoted as given in the class)

This problem that was given to us was something I have been going through for a very long time, I could easily empathise with it on how this could be a major problem for people who loved the thrill of their favourite shows.

After empathising, the next step was to IDEATE an idea to solve this problem. After the launch of Android, the solutions are basically in the form of an app that is developed to perform certain tasks.

Below are the images of our prototype.

These prototypes actually helped us to get a clear idea of what we are going to do. The moment I started prototyping the vague idea in my mind started getting clearer and it kept developing on its own as I proceeded further.

This DT tool is one of the most powerful tool to reflect on once idea. On an early stage, I was able to construct a deeper understanding of the App we had decided to build.

Week 6; Research, Ethics and Empathy.

This class was nothing new for me, as it focused more on the Ethical way of doing the research for designing the project.

Ethics is safeguarding and respecting one’s privacy. or

It is also a good and safe practice of research which takes care of both researcher and participant.

We did an activity, which was to join 9 dots using only 4 lines. I couldn’t complete this activity and ended with lots of scribbles.

WhatsApp Image 2017-09-24 at 5.55.53 PM

Then finally learned the how it is supposed to be done.

WhatsApp Image 2017-09-24 at 5.59.01 PM

The solution was to think out of the box. As I learned in my previous class, you will have a better understanding of what the problem is if you be above the problem instead of being inside the problem.

Though I learned it, I failed to apply this technique in times of need. Looks like I still have got a long way to go to get used to the Design Thinking process. This process should have been introduced much earlier to us, while we were in school. This way we might have had a designers way of thinking instead, we were thought how to think in a constrained way.

Though its never to late to learn anything, but it sure is hard to let of the habits that I cultivated in the past years.


Week 5, Value Chain Analysis

Today let’s talk about Value Chain Analysis. What is Value Chain Analysis?

Value chain analysis (VCA) is a process where a firm identifies its primary and support activities that add value to its final product and then analyze these activities to reduce costs or increase differentiation (Jurevicius, 2013).

In the class, we did an activity where we analysed the value of Woolworths. Below is the image of it.

WhatsApp Image 2017-09-24 at 2.23.50 PM.jpeg

The VAC is a very effective tool in order to understand a firms strength and areas of improvement.



Week 5, Journey Mapping

In today’s blog, we are going to discuss the three very useful DT tools.

  • Journey mapping
  • Value Chain Analysis
  • Mind mapping

Firstly let us discuss what Journey Mapping is.

It is an excellent way to systematically think about the steps or milestones of a process. In gaining empathy for a person or understanding of one’s process through an experience, considering the details of that process can illuminate areas for potential insights.(dschool, 2010)

Journey mapping can be used

–To understand current experince

–To envision the ideal and possible outcomes

–To be able to create a prototype

In the class, we were asked to make a journey map for a trekking trip. When we first started making the map, I felt like there is not much to do. What more can be involved in trekking? Pack your bag and go trekking, which is actually not the scenario.

Trekking Journey Map

As you can see in the image, we were able to derive a detailed information for the trip. We were able to brainstorm all the steps and consider all the safety procedures that may be involved.


References :



Finding the Elephant in the room

This week’s class was a very interesting one. We had 3 different activities that were conducted in the class. This class was an interactive and very energetic one.

The first activity was a piece of paper which had 30 circles in it. The task was to draw whatever that comes to mind on the paper with those circles. The first thing I could think of was to draw emoji in the first circle. The most favourite emoji of mine.😋 And the moment I drew that I really felt so dumb of myself to think in such a way. Then two circles looked like a week of a bike and joined them to create a sports bike. I drew a football and a flower and then the time was up. Because of this exercise, I feel like my creativity is so limited, I need to think of weird ideas and imagine a little differently from what I’m doing now.

The second activity was to find a problem in the number of existing products. This task was a group task, where I met few new people of my class. They had very different approach to finding a solution. The task had a number of pictures on the screen, from which we were to select any two and find the problem in it and also provide a solution to it. My group decided to select the ice cream cone and the coffee holder. We first begin with the ice cream cone. Everyone in the group started to give out ideas on how an extension can be added in order to avoid the melted ice cream to mess your hand. I thought of changing the design of the cone instead of adding a plastic cup to avoid it. The cone would have a little outer cone to collect the melted ice cream which would, in the end, can be eaten away. This would not create any more waste plastic and would be user and eco-friendly.

The third task was to find a problem from the images shown. The images were about the beach. The images described how people had to carry all the beach items and how difficult it was to carry them. Our group came up with a solution where we wanted to set up a Convair belt for ease of transfer of luggage from parking to the shore. The second idea was to create a portable box which had sledges, the box can be easily pulled on the sand. Now that I think of the problem, I feel like there is actually no problem in this. People go to beaches with family and friends. People can share the weight and would not actually get burdened by just one person carrying everything. This would be a great way of spending some quality time with them.

All the tasks we do in class leave a very strong impact on me. They make me think in the way I would never dare to. The ideas I listen from my acquaintances sometimes blow my mind. The professor relates the concepts with some real time examples and shares his personal experiences which really adds value to our class.

Reflection on the Previous Blog.

This week I was awe struck by the clarity of what needs to be blogged. The previous blog was so embarrassing that I’d love to delete it but I believe that it is going to remind me how dumb ideas I could actually get.

This weeks design class was very interesting because we had an in-depth understanding of what design thinking is. I liked the concept of divergent thinking which is to look at a problem from the outer side or simply it is to be above the problem instead of being inside it.

Until today I use to get tangled in the problem and look for a solution, while the divergent thinking illuminated a new way to solve a problem. It is good to not get tangled in the problem and keep a broader perspective in finding a solution.

The problem I’m facing currently is to design a poster for my Assessment 1. The problem was not being able to find enough content to create the poster, as the topic is design thinking. My understanding was limited to design thinking process, which made me kept tangled in the problem. But the poster can contain more than the design thinking process which I’ve to make a detailed research on.

I’m looking forward to the week 12 blog of mine to see what growth and development do it brings in me.

Why go to the Mars? Let us move to the waters!

 As we look around, we can find that everything other than nature is man-made. In this age of evolving technology, you are surrounded by man made inventions and innovations. From the alarm you use to wake up in the morning to the bed you sleep at night are all human designed in order to make one’s life easier.

As we all know that earth consists of 71% water and 29% of the land. The increase in population has increased the demand of land for various purposes such as living, trading, industrialisation and other purposes. The 29% of the land is not enough for our needs to be taken care of.

The scientists have started various space missions in order to look for the traces of life on other planets. They have been launching multiple satellites, deploying various drones and sending astronauts for research to find the existence of life on other planets. One of the reason is that our natural resources are on a verge of extinction.

While we continue looking for life on other planets, human should start utilising the river shore areas. Sounds impossible right? let us have an imaginative approach to what I’m trying to relay.

How about building huge frameworks to support the structure on the river shore. By doing this we try to create space in the area which cannot be used. Increase the area gradually by not affecting the marine life and not polluting the river. As the technology is evolving it is easier to work under water now. We can start creating structures in the water and start utilising it for different purposes.

This will not solve the problem of scarcity of land but might ease up a little.




Week 1, The Blogging Begins.

The very first class of Design IT, it was totally different from what I had expected it to be. My understanding of this unit after finishing my first class is, there are multiple ways to solve a problem. Which means for every problem there could be multiple solutions, but when design thinking is applied to solve a problem the solution obtained would be creative, innovative and efficient.

In this class, we had an activity where we were divided into groups and we had to write down what design thinking was according to over understanding. Later this note was swapped with other group’s  paper and we had to transform their understanding of DT into a visually understandable drawing.

These papers were one last time swapped again where the groups needed to understand and write down what the drawing was trying to portray.

Doing this activity I was able to understand that, visual presentation will give a very good understanding of what is we are trying to convey.